London Fashion Week 2021 x Clearpay

August 23, 2021 Melissa Bailey

LFW on the Kings Road

In June of 2021 I was invited down to Duke of York square, on the Kings Road Chelsea, where I illustrated those visiting the Clearpay pop up village. The village was there to celebrate London Fashion week and, featured an outdoor cinema, where guests could enjoy a classic movie with a cool ice cream.

It was a scorcher of a weekend, I was there over a total of three days alongside a fellow fashion illustrator. Myself and the guests got to enjoy lovely Chelsea out in the sunshine amongst the hustle and bustle of shoppers and the occasional duck! (they are regulars in the square apparently!) 🛍🦆

For anyone not familiar with live illustration, here’s a quick description of my process! First I draw a rough sketch of my fabulous subject. I’ll usually let people pose or stand how they would naturally but sometimes I’ll get people to put a hand on one hip for some extra flair! Some people know exactly how to pose, they are just naturals at it I guess.

After the sketch I then will go over the lines with my ink brush pen. Once that’s done I rub out the pencil, and…my favourite part…add the paint. I use watercolour as it’s super easy to use and quick drying. Plus I can mix virtually any colour in a flash, which comes in super handy when trying to keep each illustration under 10 minutes.

As one of my first major illustration events since the pandemic hit, this one felt so good and I thoroughly enjoyed being back at it again. It was so lovely chatting to and meeting new people, and also a great excuse to throw on some heels and get dressed up again!

Aspinal of London: Live illustration

April 24, 2019 Melissa Bailey

Over the years I have worked at many events for Aspinal of London, illustrating in their London/UK stores for customers. I was tasked with capturing customers with their Aspinal purchases or in store favourite pieces, so that they had a moment to take home. This was especially popular in the run up to Christmas. All the illustrations shown were created with pencil, ink and then watercolour. I mainly drew 3/4 images in order to make the handbags the main focus of the illustrations and be able to have space for the detailing of the leather. It was great to work for such a high end brand, and their stores were just gorgeous!

MAC Cosmetics x Selfridges

April 8, 2019 Melissa Bailey

MAC live illustration event

// SELFRIDGES // LONDON //

I really love drawing portraits that focus on the face and hair, as I get to concentrate on adding detail and make-up with my watercolours. I always work quite fast paced when doing live illustration, each portrait takes between 5-10 minutes to complete, so working on the face only allows me to get in some nice details, with just a hint of the clothing from the shoulders down. On my third day in Selfridges Oxford street, which was a Saturday, I was pretty much working flat out to try and fit everybody in who wanted a portrait. It was an amazing three days, and I got to meet some fantastic people; the MAC artists and the customers were all truly fantastic! As a Londoner, I often avoid busy tourist spots on the weekend, but being in Selfridges reminded me of why I decided to move here in the first place, it’s crazy, it’s magical, it’s a feast for the senses and it sparks inspiration! I had many more events in the pipeline, but my next stop was to be MAC again, but this time Selfridges, Manchester!

Back in February 2019 I was so excited to be invited to MAC cosmetics in Selfridges Oxford Street, to illustrate during the launch of their brand new make-up range BOOM BOOM BLOOM! I was in store for three days, illustrating customers who purchased anything from the new line as a complimentary gift. On the morning of the first day, I arrived to the counter to find a gorgeous floral display for customers to take selfies and show off their freshly applied make up (and sure enough had matched my outfit to the floral theme!). I myself got to try some of the new lip colours, and since MAC lipstick has bee a favourite of mine for as long as I’ve been buying make-up, this truly was a dream job! I started the day by drawing portraits of some well known influencers in the instagram cosmetics world, and then got to drawing the many customers that popped in. As you probably know, Selfridges can be CRAZY busy, and oh my…it was!

Jimmy Choo event: London

September 28, 2018 Melissa Bailey

Earlier this year I was invited to illustrate ant an event for Jimmy Choo in their Sloane Street store, where I created illustrations of the guests during the cocktail reception

High end touches

Having an illustrator at your event is a great way of showing your customers or guests that they are important to you, and really helps to make their experience extra special. Unlike traditional caricatures, my illustrations are both glamorous and flattering. I try to capture the overall look of my subject in a quick 5-10 minute illustration, using pencil, ink and watercolours. Like the fashion illustrations created by designers, they show off the outfits and patterns, hairstyles and accessories in a fun and playful way.